Marketing

By Noreen Abdallah

Audience Feedback by Muna Ali

The document is the feedback responses we received about the first 2 edits of our music video and the first draft of the ancillary products. Given the fact that the edits were not complete and were completely basic, it was obvious that the video needed a lot of work. This feedback will hopefully make our music video and our ancillary products more advanced and effective. To outline, the responses stated that our narrative was only clear because of the lyrics, we should show some footage of the artist so that the narrative does not get boring. Shots of the female character was getting very repetitive . We needed to add a variety of shots of the character do different things in the video.

As far as the ancillary products go, the digipak needed more shots of the artist and some of the pictures were very similar. The colour writing in the advert did not go well with the other products as well.

Feedback for 2nd draft By Muna Ali

To conclude what this feedback told us:

• Our Digipak was good however, the pictures were a little repetitive. Also the complete black and white theme was not really linking to the music video. so we had to change it so that there was a little colour, particularly with our artist.
• The advert wasn't mostly clear to the audience as the person portrayed was not actually the artists therefore we had to make it clearer.
• where our music was concerned, the lip syncing was a little bit out of sync and our narrative could be clearer with extra shots.