General notes
There is a lot of good work on your blog and in some areas it is well organised. However, this isn’t consistent, you don’t appear to have a really well documented journey yet and therefore some time ned to be spent just organising.
Research
Fairly good level of research which covers various angles including securing rights, genre and conventions. All of you have contributed and this looks to be level 3 overall.
Pre-production/Planning
A significant amount of planning including two animatics and most of the usual documentation.
Louise, you need to contribute more to this and give evidence of what we know you have already done in terms of the planning and pre-production side.
Noreen and Muna - level 3
Louise - level 1
Production
3 edits shown plus behind the scenes
This needs to be better organised with the Final Edit at the top and the others below with some annotation to explain the development from edit to edit.
Behind the scenes should be there to support your production and help explain what you did and why you did it.
This is NOT the final edit
(current Edit 3 - level 2/3)
Ancillaries
Good sense of development for the digipak Muna. Please make sure that the products are clearly identified at the top of the page and below them the supporting materials can document the journey through drafts - this is done especially well in something you can upload as a SCRIBD doc or through a prezi. Level 3
Louise and good sense of development from draft 1 to 3 though commentary on this would also help establish your thinking. - Level 3/4
evaluations
Q1 x 2
Louise you need to upload
remember that all 12 evaluations need to be completed by the deadline.
You need to have your MV and both ancillaries in draft uploaded to the blog and shared with your social networks along with a questionnaire which solicits feedback on your edit and designs.
Think clearly about the questions you needs and ensure that you get the maximum you can from your feedback.
Feedback
WWW
The structure is in place and some of the filmed footage with the actress is effective and shows a developing narrative.
The filming is mostly proficient and the editing such that there is is simple but mostly effective.
EBI
You had the complete footage
You took all the opportunities available in the narrative from the lyrics
To reach level 3 or above you should really look at what you currently have and plan for a post shoot to secure all the footage you need. We can sit down and discuss this.
Digipak and Advert
Both in evidence.
WWW
Clear links between Digipak and Advert
some evidence of conventions being used
probable additional connection with MV once rapper footage is included
some thought in the use of fonts - though different on advert and digipak?
EBI
research to support decisions related to genre
close attention to image manipulation in photoshop to avoid issues relating to 'pinching' etc.
consistency of font choices
positioning of text and formating
Evidence of survey which is good. I hope you get some decent feedback from your networks.
Noreen - I will be reviewing the edit to see where any missed opportunities can be added in. I will also be fixing any mistakes that the questionnaire may have, and adding any tasks that have not yet been done.
Louise Feedback
Music Video
During half term I filmed more shots that will be added to the music video, due to the weather yesterday I was unable to record with the artist, this should be done the sunday coming. As a group we have discussed more scenes that need to be filmed with our actress, these should be filmed during the week.
Digipak and Advert
We didn't have any shots to use for these so we screen shot from some of the footage, because of this I was unable to make an advert so I made a billboard as a draft. When filming this sunday I will take some pictures as well which ca be used for the advert. I need to do some more research regarding the adverts, I have looked at previous adverts by grime artists to get some ideas.
There is evidence of some work on this blog though it is imbalanced and of variable quality. Noreen you appear to have the most items and have been quietly getting on with it. Muna similarly, some evidence of both research and planning Louise you have I know done more work than appears here, please make sure that once you are back you make efforts to catch up and upload.
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